Red magazine and HarperCollins UK are looking for the star of African food – Britain’s newest food star. The person who can bring their style of African food to the masses. The prize? A recipe feature and interview in a forthcoming issue of Red, followed by an incredible deal which will see you receive a £10,000 advance before publishing your own cookbook with HarperCollins, the home of big-name authors such as Lorraine Pascale and Marcus Wareing.
You will need to select your category of cuisine (West, South, North, East or Central Africa) and submit five full recipes and 10 recipe suggestions, including one dessert and one vegetarian dish. You will need to include 100 words for each full recipe explaining the inspiration for each dish and what it will taste like. Include up to 1,000 words about you, why you love your chosen cuisine and how you cook. Entries must be received by 12th June
Entrants will have to be available to meet with the judges on the afternoon of June 23 2016, at a central London location, where they will be expected to bring some of their food to be tasted (facilities for finishing touches and reheating will be provided). Entrants will be interviewed about their cooking inspiration and love of food.
The judges include:
Pip McCormac, Lifestyle Director, Red: a food journalist and recipe writer for over 10 years, Pip knows what people like to cook at home.
Grace Cheetham, Publishing Director, HarperCollins: with over 20 years’ experience in food and drink publishing, Grace loves finding exciting new talent. She is also a published cookery author and blogger in her own right.
Henna Zamurd-Butt, Features Editor, Media Diversified: as well as championing diversity in journalism, she runs Sunbakes, a start-up producing handmade paleo cookies and cakes.
Jessica Laditan, CEO and founder, Pop Up Africa: Jessica’s pop-up events aim to make African retail and food brands available to a wider market, and have included the biggest African food market in London.
Leslie Leigh, Founder, West Africa Cooks: with a background in web design, Leslie founded West Africa Cooks to promote African food, recipes and cooking and is working to bring African and Caribbean supper clubs to the UK.
For more details check here.